How would you describe your design process?
CATHIE: I always start with a broad design direction for each project. What is the architectural style of the house? What is the homeowner’s personal style? Together with these questions and a thorough understanding of what each client is looking for, I space plan each room and then start developing the elevations and design details that make each project unique. Whether the house is colorful and full of character or muted and minimalist, I think I have a signature design style that presents itself consistently throughout each project.
At MINNA we believe in creating beautiful, ethically made products and using business to do good - how do these concepts relate to or inspire your process?
CATHIE: I really admire MINNA’s business ethos and think that I try to parallel that in how I run my business. Interior design is interesting because, on the surface, it’s about pulling together a beautiful space. However, every project I’ve worked on has been deeply personal as I usually walk closely alongside my clients for a year or more as they undertake one of the most stressful and emotional financial investments of their lives. I try my best to be a calm voice of reason, a cheerleader, an advocate and a friend to each of my clients. On the internal side of the business, I feel strongly about working with good vendors and tradespeople – hardworking, ethical, service-oriented people who are dedicated to their craft. It’s rewarding to be able to keep giving good work to these trusted trades and further strengthen our partnership.